Offer In-Store Experiences To Customers On Your Shopify Store For Higher Engagement
Tactics to Provide in-store Experiences to Your Customers on Your Shopify Store
1. Complete product descriptions
Provide complete information about your product to your shoppers i.e of what your product is, what it’s made out of, how it feels and works through your product descriptions. Always try to give complete descriptions of your product and list every detail your shopper needs to make an informed decision.
Here are some tips to write your product description:
2. Add product images with the product in context
With detailed product description , you should ensure that your images show the product in contextual environment.
Here are some best practices to ensure high-quality product images:
3. Provide online chat
Provide assistance to your online shoppers by enabling live chat on your Shopify store. Apps like Tidio allow you to set up live chat on your store so that your shoppers can get instant help. You can also add automated responses so that you don’t have to respond to frequently asked questions.
4. Provide detailed look of your product with videos
Typito is a Shopify app that allows you to easily create product videos. The drag-and-drop video maker allows you to add footage, music, text, and audio without required too much technical knowledge. Using the app, you can create videos that showcase your product’s different features and uses. When highlighting a specific feature or use, you can add text on top of the video easily.
5. Display personalized recommendations
Set up product recommendations with WISER so that shoppers are shown products that they may like within your product page, homepage, and even checkout page. Unlike products next to the checkout line, shoppers see recommendations that are personalized to the shopper and their preferences. Shoppers will be shown products they last viewed, wishlisted, and even products similar to ones they were looking at.
Further Reading: Types of Personalized Product Recommendations To Increase Sales
6. Set up customer accounts
Enhance the default customer account available on your Shopify store with Flits. Using the app, you can set up a customer account that is personalized to each shopper. Your shoppers can see products they wishlisted, last viewed, and ordered.
7. Allow wishlisting
Shoppers want to hold onto certain products for later. When shopping in-store, one frustration that customers commonly have is the inability to note down and find a certain product for another visit to the store.
This is where you can enable wishlisting to ensure that your online shoppers don’t have to worry about this. Apps like Flits allow your shoppers to add products to their wishlist on your Shopify store.
8. Personalized thank you pages
deliver a personalized experience post-purchase with ReConvert. This Shopify app allows you to customize your thank you page. You can build a custom thank you page, showing a post-purchase message, cross-selling similar products that the shopper bought, and even displaying personalized recommendations.
ReConvert integrates with WISER to make it easier for merchants to display unique product recommendations that shoppers are sure to click and browse through.
9. Allow virtual try-ons
If you sell wearable products like clothes, accessories, and makeup, you can allow your online shoppers to virtually “try-on” your products. Virtual try-on apps by Virtooal allow shoppers to have a unique virtual experience. They can try out your product by uploading their image and see which product suits them the best.
10. Build loyalty with credits
Set up store credits for your customers with Flits. You can allow shoppers to earn credits when they perform activities on your store, like leaving a review, making a purchase, or referring a friend. Shoppers can easily use these credits in-store as well.
We hope these 10 tactics will help you to deliver the same experiences that your shoppers receive within your retail store.
Provide complete information about your product to your shoppers i.e of what your product is, what it’s made out of, how it feels and works through your product descriptions. Always try to give complete descriptions of your product and list every detail your shopper needs to make an informed decision.
Here are some tips to write your product description:
- What is your product made out of?
- Why is it special?
- How does the product look, taste, or feel?
- Talk about the product benefits.
- How do customers use it?
2. Add product images with the product in context
With detailed product description , you should ensure that your images show the product in contextual environment.
Here are some best practices to ensure high-quality product images:
- Use consistent backgrounds for all your product images
- Show the product in context to the consumer. Show how the consumer would use it. For instance, if it’s a coffee product, show how customers use it, as an espresso or a cappuccino.
- Use apps like Lightroom and Snapseed to edit the image.
3. Provide online chat
Provide assistance to your online shoppers by enabling live chat on your Shopify store. Apps like Tidio allow you to set up live chat on your store so that your shoppers can get instant help. You can also add automated responses so that you don’t have to respond to frequently asked questions.
4. Provide detailed look of your product with videos
Typito is a Shopify app that allows you to easily create product videos. The drag-and-drop video maker allows you to add footage, music, text, and audio without required too much technical knowledge. Using the app, you can create videos that showcase your product’s different features and uses. When highlighting a specific feature or use, you can add text on top of the video easily.
5. Display personalized recommendations
Set up product recommendations with WISER so that shoppers are shown products that they may like within your product page, homepage, and even checkout page. Unlike products next to the checkout line, shoppers see recommendations that are personalized to the shopper and their preferences. Shoppers will be shown products they last viewed, wishlisted, and even products similar to ones they were looking at.
Further Reading: Types of Personalized Product Recommendations To Increase Sales
6. Set up customer accounts
Enhance the default customer account available on your Shopify store with Flits. Using the app, you can set up a customer account that is personalized to each shopper. Your shoppers can see products they wishlisted, last viewed, and ordered.
7. Allow wishlisting
Shoppers want to hold onto certain products for later. When shopping in-store, one frustration that customers commonly have is the inability to note down and find a certain product for another visit to the store.
This is where you can enable wishlisting to ensure that your online shoppers don’t have to worry about this. Apps like Flits allow your shoppers to add products to their wishlist on your Shopify store.
8. Personalized thank you pages
deliver a personalized experience post-purchase with ReConvert. This Shopify app allows you to customize your thank you page. You can build a custom thank you page, showing a post-purchase message, cross-selling similar products that the shopper bought, and even displaying personalized recommendations.
ReConvert integrates with WISER to make it easier for merchants to display unique product recommendations that shoppers are sure to click and browse through.
9. Allow virtual try-ons
If you sell wearable products like clothes, accessories, and makeup, you can allow your online shoppers to virtually “try-on” your products. Virtual try-on apps by Virtooal allow shoppers to have a unique virtual experience. They can try out your product by uploading their image and see which product suits them the best.
10. Build loyalty with credits
Set up store credits for your customers with Flits. You can allow shoppers to earn credits when they perform activities on your store, like leaving a review, making a purchase, or referring a friend. Shoppers can easily use these credits in-store as well.
We hope these 10 tactics will help you to deliver the same experiences that your shoppers receive within your retail store.
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