5 Ways to Increase Average Order Value (AOV) on Shopify
Getting traffic to your store is only half the battle. Once a shopper is ready to buy, the real question is how much they spend in a single visit. That number is your average order value , and improving it is one of the fastest ways to grow revenue without spending more on ads. This guide breaks down what AOV is and five practical ways to increase average order value on Shopify using tactics that work for stores of every size. What Is Average Order Value and Why It Matters Average order value (AOV) is the average amount a customer spends each time they place an order. The formula is simple: AOV = Total Revenue ÷ Number of Orders If your store made $20,000 across 400 orders last month, your AOV is $50. Why does this matter so much? Because raising AOV improves your margins without raising your customer acquisition cost . You already paid to bring that visitor to your store, so every extra dollar they add to the cart is far more profitable than a brand new sale. A higher AOV also...