Strategies To Increase Your Shopify Store’s Average Order Value
Before starting the strategies to Increase Average Order Value. Let's understand what is the average order value.
What is the Average Order Value?
AOV or average order value or cart size refers to the average amount of money a customer spends when placing an order on your store.
You can the AOV metric by simply dividing your store’s total revenue over a period of time by the number of orders that were placed in that period.
Strategies to Increase Average Order Value
1. Make personalized product recommendations
The number one strategy that leading Shopify stores use is recommending products to their shoppers. With smart Shopify apps like Wiser, displaying personalized product recommendations is a cakewalk.
With the app, you can display product recommendations of different types – like related products, trending products, inspired by the shopper’s browsing, and more. And the best part is that you can display these product recommendations across all the pages of your store!
2. Display upsell offers based on shopper interest
With Shopify apps like Upsellio, you can create multiple upsell offers and display them dynamically in your store. Since they remain contextual to what the shopper is showing interest in, the conversions on your upsell offers are higher.
3. Offer a free shipping threshold
Another smart way is to Another smart way to offer a free shipping threshold. Use this consumer psychology to nudge online shoppers to buy more from your store to avail of free shipping. But set a realistic threshold for it to start with.
To make it a success, ensure that this free shipping offer is clearly visible in your store. A good idea here is to implement an announcement bar that displays the offer across all the pages of your store using the Shopify app, Free Shipping Bar.
4. Set up volume discounts
These are offers where you give the shopper a discount for purchasing in bulk from your store. You basically tell the shopper the quantity they need to purchase in order to avail of a said discount. For example, get 15% off when you buy 5 t-shirts from our store!
You can set up volume and display these discounts on your store easily with apps like Volume Discounts. It enables you to create tiered pricing or volume discounts within the app and helps you display them clearly on your store’s product pages.
5. Offer time-sensitive deals
The one thing that online shoppers are the most afraid of is missing out on a good deal. The only to nudge these online shoppers, put an embargo on till when a shopper can avail a volume discount. Or tell them that your upsell offer ends in 24 hours!
You can do this by adding a countdown timer on your Shopify store by using apps like Sales Pop. With the display continually showing how much time is left in availing an offer, you’ll see shoppers rush to buy more from you.
6. Set up a loyalty program
Well, according to various surveys, 40% of a store’s revenue comes from repeat customers. That’s because these are consumers who already know what your brand has to offer, have previously purchased from your store, and more importantly, have had a positive shopping experience.
You can do this easily with Shopify apps like Flits. The app enables you to create custom customer accounts and set up a loyalty program that offers store credits that a shopper can avail on their next purchase, keeping them motivated to come back for more.
7. Use product labels to grab attention
By adding simple product labels, you can highlight your top-selling products, trending products, or even an exclusive collection you just added.
The best thing is that you don’t need a designer to help you with this. With Shopify apps like ModeMagic, you can add product labels to your images in minutes. The app has a collection of labels and stickers that you can use as per your sales strategy. Additionally, you get to also update your store design to make it more engaging!
8. Gamify the shopping experience
Most shoppers walk away buying that one product or none of them simply because they’re not engaged enough with the store. That’s a pretty common online shopping behavior.
By using Shopify apps like Spin Wheel you can create discounts and set them up on a spin-to-win popup that your store visitors can engage with.
Ready to see your sales rise? It’s time to get started on implementing some of these strategies!
What is the Average Order Value?
AOV or average order value or cart size refers to the average amount of money a customer spends when placing an order on your store.
You can the AOV metric by simply dividing your store’s total revenue over a period of time by the number of orders that were placed in that period.
Strategies to Increase Average Order Value
1. Make personalized product recommendations
The number one strategy that leading Shopify stores use is recommending products to their shoppers. With smart Shopify apps like Wiser, displaying personalized product recommendations is a cakewalk.
With the app, you can display product recommendations of different types – like related products, trending products, inspired by the shopper’s browsing, and more. And the best part is that you can display these product recommendations across all the pages of your store!
2. Display upsell offers based on shopper interest
With Shopify apps like Upsellio, you can create multiple upsell offers and display them dynamically in your store. Since they remain contextual to what the shopper is showing interest in, the conversions on your upsell offers are higher.
3. Offer a free shipping threshold
Another smart way is to Another smart way to offer a free shipping threshold. Use this consumer psychology to nudge online shoppers to buy more from your store to avail of free shipping. But set a realistic threshold for it to start with.
To make it a success, ensure that this free shipping offer is clearly visible in your store. A good idea here is to implement an announcement bar that displays the offer across all the pages of your store using the Shopify app, Free Shipping Bar.
4. Set up volume discounts
These are offers where you give the shopper a discount for purchasing in bulk from your store. You basically tell the shopper the quantity they need to purchase in order to avail of a said discount. For example, get 15% off when you buy 5 t-shirts from our store!
You can set up volume and display these discounts on your store easily with apps like Volume Discounts. It enables you to create tiered pricing or volume discounts within the app and helps you display them clearly on your store’s product pages.
5. Offer time-sensitive deals
The one thing that online shoppers are the most afraid of is missing out on a good deal. The only to nudge these online shoppers, put an embargo on till when a shopper can avail a volume discount. Or tell them that your upsell offer ends in 24 hours!
You can do this by adding a countdown timer on your Shopify store by using apps like Sales Pop. With the display continually showing how much time is left in availing an offer, you’ll see shoppers rush to buy more from you.
6. Set up a loyalty program
Well, according to various surveys, 40% of a store’s revenue comes from repeat customers. That’s because these are consumers who already know what your brand has to offer, have previously purchased from your store, and more importantly, have had a positive shopping experience.
You can do this easily with Shopify apps like Flits. The app enables you to create custom customer accounts and set up a loyalty program that offers store credits that a shopper can avail on their next purchase, keeping them motivated to come back for more.
7. Use product labels to grab attention
By adding simple product labels, you can highlight your top-selling products, trending products, or even an exclusive collection you just added.
The best thing is that you don’t need a designer to help you with this. With Shopify apps like ModeMagic, you can add product labels to your images in minutes. The app has a collection of labels and stickers that you can use as per your sales strategy. Additionally, you get to also update your store design to make it more engaging!
8. Gamify the shopping experience
Most shoppers walk away buying that one product or none of them simply because they’re not engaged enough with the store. That’s a pretty common online shopping behavior.
By using Shopify apps like Spin Wheel you can create discounts and set them up on a spin-to-win popup that your store visitors can engage with.
Ready to see your sales rise? It’s time to get started on implementing some of these strategies!
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