Help Your Online Customer During COVID-19 with some Shopify marketing strategies- Expert Village Media
These are tough times for all of us. But we’re going to sail through them together, really soon. All we need to do is do our part in keeping the virus contained and helping those who are in dire need, and not abandoning them. Helping your customers should be of utmost importance to your business right now!
With a product recommendations Shopify app like Wiser, you can display products related to their search, trending products based on what the market needs, or manually curate a list of products to recommend to prevent COVID-19 that they must have during these times and more.
This helps your customers get everything they need in one go, and also helps you get a customer who will love you for the recommendations. Oh and did we mention, it also helps increase your average order value during these times.
Initiate the conversation by letting them know when you’re online and that you’re available to help them make an informed purchase always. This will help the consumers make the right purchase in the first go and also help you establish a name as a brand that is helpful at all times – especially when they need it the most.
3. Show how your products Will help with an Instagram feed
Create a lot of informative and visual Instagram posts to make it easy for your consumers to understand how helpful your products are. But more importantly, display it on your store using the Shopify app, InstaPics for Instagram Feed.
The app enables you to showcase the Instagram feed across your Shopify store, letting visitors view posts and videos you have published while remaining on-site, helping them make a purchase decision faster.
Also, make sure you’re adding information regarding any delivery delays, the practices you’re using to maintain hygiene, and more to win the shopper’s trust.
Using Spin a Sale, you can offer custom discounts to shoppers during this time. All they need to do is enter their email address to spin the wheel and win a discount that they could use to make purchases.
Let’s Discuss Some Shopify Marketing Strategies To Help Online Shoppers
1. Make Sure they have all important stuff at one place with product recommendations
With a product recommendations Shopify app like Wiser, you can display products related to their search, trending products based on what the market needs, or manually curate a list of products to recommend to prevent COVID-19 that they must have during these times and more.
This helps your customers get everything they need in one go, and also helps you get a customer who will love you for the recommendations. Oh and did we mention, it also helps increase your average order value during these times.
2. Support Customers with Live Chat On Your Store
Implement a live chat on your store to offer them the support that is similar to that in a brick and mortar store, by using a Shopify app like Re:amaze.Initiate the conversation by letting them know when you’re online and that you’re available to help them make an informed purchase always. This will help the consumers make the right purchase in the first go and also help you establish a name as a brand that is helpful at all times – especially when they need it the most.
3. Show how your products Will help with an Instagram feed
Create a lot of informative and visual Instagram posts to make it easy for your consumers to understand how helpful your products are. But more importantly, display it on your store using the Shopify app, InstaPics for Instagram Feed.
The app enables you to showcase the Instagram feed across your Shopify store, letting visitors view posts and videos you have published while remaining on-site, helping them make a purchase decision faster.
4. Set up a charity page to offer donations to the needy
With a page builder app like PageFly, you can do this in minutes. The easy to use, drag and drop editor lets you create a quick charity page for your Shopify store, where you can mention the details of how you’re doing your part and how customers can join in.Also, make sure you’re adding information regarding any delivery delays, the practices you’re using to maintain hygiene, and more to win the shopper’s trust.
5. Offer a Discount And Make shopping fun in these tough times
We’re all making so many purchases right now. We want to stock up on not just grocery but other daily essentials as well – especially bigger families.Using Spin a Sale, you can offer custom discounts to shoppers during this time. All they need to do is enter their email address to spin the wheel and win a discount that they could use to make purchases.
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